Avery clothing? Why not?

[Nodakwaterfowl]

I was wondering why avery has not produced some sort of clothing line?(Sweatshirts, jackets, etc.) I know they sell alot of hats and headgear, but alot of people including myself that would love to buy avery logo outdoor wear. I think that there would be alot of money there as well as free advertisement! Just wondering.

[Curt Wilson]

We have some hooded sweatshirts coming out this fall. You guys are going to love these things.

[Zach White]

There has been quite a demand for an Avery clothing line and it is obvious with the new camo patterns that timing has a lot do with when and if Avery decides to introduce a line of clothing. Only time will tell but the one thing I think is safe to say is, we are all excited to see what Avery has in store for the future.

[Rick Frisch]

We do have some items in the works, but they are not even close to being finished at this time. We will keep you updated throughout the summer.

Thanks,

[Travis Mueller]

What would you like to see?

[Weatherby]

travis take a look at this thread......http://forum.averyoutdoors.com/showthread.php?t=39192

that will show you what people are looking for!

[dahmer]

Hoodies, fleece pull overs, fleece vests, bibs, light weight insulated jakets, wind shirts are a few I can think of.

[Shaine Swenson]

i cant wait to see the new hoodies! they are going to be awesome. You guys should also come out with like a kw 1 hoodie. i think those would be sweet just my 2 cents.

[Joe Fladeland]

What would you like to see?

Cargo pants, long and short sleeve T's, long and short sleeve, button-up, vented shirts, fleece pullovers, fleece jackets, fleece vests, bibs, parkas.

I think these things would fly off the shelves.

[WhistlingWings]

I'll tell you this much, I'd much rather have them focus on decoys and blinds then clothing. Clothing is fine and dandy, but I am not out there to make a fashion statement.

[Bonce Stanley]

If Avery is going to make a clothing line of hunting gear, then it needs to be done correctly, just like Avery did with the decoys. They brought out the best product at a price that was better then just about anyone else. What that means is that Avery would need to come up with at least 1 item that made the whole hunting market stand up and notice, just like Avery did with their decoys. For starters Avery could make fleeces, windblocker waterproof fleeces, a mild weather waterproof coat waist length, a severe cold temperature coat waist length, camo hoodies, MESH FACE MASKS, camo cargo pants, camo fleece cargo pants, shirts, bibs, neoprene waders, and or breathable waders.
You could have the coats work with the bibs and waders, so that the coat doesnt ride up when wearing waders or bibs. What I mean is for example if your wearing bibs and a coat in the layout blinds, my coat always rides up and bunch around my arms making it harder to move. Same thing when wearing waders and a coat when jump shooting. There could be loops in the waders and on the outside of the jacket that interlocked with snaps. On the waders and the bibs you could put these loops on the inside on the front of each leg and to the side of each leg, and on the outside of the waders and bibs in the same locations. That way if a hunter wears his coat under his waders or bibs he can snap it down, or if a hunter wears his coat on the outside he can snap it down as well. The loops on the waders and bibs could just be a piece of neoprene sewn to the waders or bibs.
The waders could also have 2 fleece hand warmer pockets inside the waders so if your wading in deep water, you dont get your handwarmer pockets wet. The waders could also have intergrated shell holders into the outside of the waders high enough that when walking through water the shells dont get wet and rust. The waders should not have buckles, velcro on the shoulder straps and velcro on the inside of the waders. If the waders do have buckles have them farther down into the wader so that they are not in the shooting pocket of the shoulder like most other waders. Also call holders on the inside of the waders for when it gets cold you can stick your calls in your waders so the reeds dont freeze, yet are easy to grab when you see ducks.
I think thats all of my ideas for right now.

[The Goose Man]

If i'm not mistaken, the Youth Prostaff gets fleece pullovers and bibs and stuff like that. Those would be absolutely amazing. I would like to see skull caps in KW-1 which I'm sure are already out to certain people. I know that GHG has KW-1 skull caps. I wouldn't mind seeing some sweat pants that have the avery emblem embroidered on the thigh or down the leg because it doesn't matter if I'm wearing waders or hunting in bibs, I always wear sweatpants under them. If i'm going to be wearing sweatpants, they might as well be Avery. I'm not sure if Avery has them yet or not, but fitted caps would be nice. I know that this is way off the charts of clothing, but I would also like to see Avery choose a group of their Pro-Staffers and make a video. I know that Zink and RNT and Buck Gardner are all Avery guys, but maybe a video with Avery's name on it. I can't thank Avery enough though for the great products they have already made! Keep it up guys! I'm sure if they make any clothing product it will be great anyway, I'm just ready to see it!

[jeffD4L]

i think you guys need to keep it simple stick with the clothing accessories like hoodies, vests, pullovers, fleece wader pants, hats, beanies, face masks, gloves. also make stuff that works like said before this isn't a fashion show.

[chad belding]

I am fired up for the new sweatshirts coming out this fall. I don't know if you guys have been lucky enough to see some of the prototypes but they are the real deal. It will be nice to see guys wearing them in the field all over the country.

Chad Belding
Avery Outdoors

[Nodakwaterfowl]

If i'm not mistaken, the Youth Prostaff gets fleece pullovers and bibs and stuff like that. Those would be absolutely amazing. I would like to see skull caps in KW-1 which I'm sure are already out to certain people. I know that GHG has KW-1 skull caps. I wouldn't mind seeing some sweat pants that have the avery emblem embroidered on the thigh or down the leg because it doesn't matter if I'm wearing waders or hunting in bibs, I always wear sweatpants under them. If i'm going to be wearing sweatpants, they might as well be Avery. I'm not sure if Avery has them yet or not, but fitted caps would be nice. I know that this is way off the charts of clothing, but I would also like to see Avery choose a group of their Pro-Staffers and make a video. I know that Zink and RNT and Buck Gardner are all Avery guys, but maybe a video with Avery's name on it. I can't thank Avery enough though for the great products they have already made! Keep it up guys! I'm sure if they make any clothing product it will be great anyway, I'm just ready to see it!
They just recently released some fitted hats but I heard that they will be coming out with a few more styles aswell. I bought a GHG ground force fitted hat in KW1. I love it!

[Jeremy DeVries]

What would you like to see?

The essential items EVERY waterfowler has.


#1 Fleece Jacket and vests

#2 Waterproof Shell Parka.

#3 Waterproof Bibs (uninsulated and insulated)

#4 Waders.

These 4 things, in that order. That is the essential gear that EVERY watefowler has to have. Everthing else is personal preference, but these 4 every waterfolwer on Earth owns (or at least they should). These are also the MOST IMPORTANT items to be camo.

Then I would go with t shirts long and short sleeve, pants, vented and button down shirts, turtle necks, and hoodies. None of these things actually NEED to be camo most of the time. Well, maybe a hoodie I guess.,.....but the others are always covered by something else.

[Mark Brendemuehl]

I agree with Jeremy. That is the list... but, in Minnesota early season, we hunt in long sleeve shirts quite often, and camo in those would be great. A chamois cloth or something like the Natgear bush shirts would be perfect.
Coats, vests, waders though... that would be awesome.
Mark

[travis madden]

I am fired up for the new sweatshirts coming out this fall. I don't know if you guys have been lucky enough to see some of the prototypes but they are the real deal. It will be nice to see guys wearing them in the field all over the country.

Chad Belding
Avery Outdoors



Some of us have not seen prototypes. Care to give us a sneak peek?:D

[Curt Wilson]

Goose Man,
We already have Avery and GHG Skull caps in KW-1. The fitted hats just came out and they come in Large and XL. These caps are like a stretch fit, so they are really comfortable. Thanks for all of the ideas guys. Keep them coming. It is always good to see what different people say is the vital gear that they need.

[Travis Mueller]

Curt is right. We listen to you guys.

[J Kryspin]

Leave the clothing to the experts.

:p

[gone goosin]

Leave the clothing to the experts.

:p

meaning???...let me guess....from you....DRAKE.

[J Kryspin]

Why whatever do you mean Steve? :p

[Ryan Kleinschmidt]

Leave the clothing to the experts.

:p


Hmmmmm...............;)

[The Goose Man]

I know that they have the Curt, I just don't know where to find them. I guess maybe at places like Macks? I don't want to offend anyone, because I love Avery and they run a great site, but they as well as GHG update their sites like once a year and if I'm not at big calling contests or trade shows I don't ever know where to find this stuff. Like I said, no offense because Avery and Greenhead Gear are great and I know the guys are busy, it's just hard to find the things you're looking for sometimes. Thanks guys!

[Eric Larsgaard]

Guys,
If you would like something tat has not been listed on the new gear post please add it.

[Cmelik10]

While I would love to see Avery come out with an entire line of clothing there is a time when you have to decide what is going to be the most benificial not only for the company but for the consumer.

Right now there are companies out there that have a very very good handle on the outer-wear (coats, bids ect) enough so that I do not think that it would be a very good strategic move on Avery's part. Now I personally feel that there is a lack of layerable wear out there. Yes Drake has been doing some good things with there line but I really think there is a niche in that area of the market that is not being filled. To see Avery concentrate on things like; Fleece pullovers, jackets, vests, hoodies maybe some pants that a guy could wear under your bids or waders; and make those things very different from anything else out there is a better move strategy-wise.

Now if they are able to come out with a line of layering that turned heads and made you stand up and say "Wow those are fantastic, we needed that." and they were able to come up with a "technology" all of there own that was to be revolutionary then I think it would be good to go into the outerwear market.

Personally I am excited to hear that we are going to have some hoodies on the market to wear this year. I have been looking for a good hunting hoodie for awhile now so I hope Avery is able to feel that empty slot for me.

[Christian Curtis]

Just posing a question here....

Didn't everyone think decoys were okay too?

Not saying that we are or aren't going to get into the clothing side and if we did, to what extreme. I think it was Teddy Roosevelt that was going to close the patent office when he was president because everything that could be invented, had been invented...

[Doug Steinke]

Cmelik10 wrote..."Right now there are companies out there that have a very very good handle on the outer-wear (coats, bids ect) enough so that I do not think that it would be a very good strategic move on Avery's part."



It seemed at the time Cableas, Macks and few others had a good handle on things when Drake started.


The same could have been said about Adidas, Nike when Under Armour came out.


I wonder what the future holds...

[Travis Mueller]

This post is fun to read!! When and if we decide to do this, we won't go at it half-ass, you mark my word.

[Travis Mueller]

Actually, we feel this is the way to turn Krispy Creme over to the dark side.

[Weatherby]

is it safe to show who is going to use your camo patterns now? come on travis let the cat out of the bag!

[J Kryspin]

Actually, we feel this is the way to turn Krispy Creme over to the dark side.

You'll never take me alive! ;)

[CamoHunter870]

If Avery would come out with clothing, I would diffently test the product and decide whether it meets my standards for waterfowl gear.

Just like any other company that has changed the market in the past, if Avery does the R&D and comes out with a great product then I believe waterfowlers would purchase it. Now, of course, I wouldn't want them to concentrate less on decoys, blinds, and accessories.

Something that I believe that have not be mentioned, is waterproof/warm gloves along with a device that would keep your hands warm that is reuseable. By that I mean, something similiar to Jon-E handwarmer that works better. Right now I use Avery's neoprene handwarmer with the chemical handwarmers inside it but when warmers get wet, they are useless.

In my mind, the leaders today in waterfowl clothing include Drake, Columbia, Cabela's and Under Armour. If Avery would take the best out of those four companies, their product would be the cats meow.

[Zack McCurdy]

I would like to see some fleece pullovers(maybe even wind proof) bibs,waders,heavier coats with maybe a removeable liner, but thats just my .02

[BackwoodsBoy]

i would like to see some logo tee's, hoodies and shooting shirts

[Cmelik10]

Cmelik10 wrote..."Right now there are companies out there that have a very very good handle on the outer-wear (coats, bids ect) enough so that I do not think that it would be a very good strategic move on Avery's part."



It seemed at the time Cableas, Macks and few others had a good handle on things when Drake started.


The same could have been said about Adidas, Nike when Under Armour came out.


I wonder what the future holds...



I see where you are coming from but my point was not that Avery should not come out with a line of outerwear, or layer-ables, but instead concentrate on one aspect of a genre and develope a technology that can be innovative and something that the customer really needs rather than just another piece of clothing.

For instance, when under armour came out they main goal at first was the best quality and most inovative compression clothing to keep the athletes muscles warm and dry during their workouts/competions so they could better performm, at the time there was a great need for a product of this nature. When they had a strong hold on that and had that technology perfected then they expanded their products to encompass a wider market base.

This is exactly the same type of strategy that I (key word there) feel Avery should take. Pick one cross section of the clothing market that they feel there is a need for innovation, personally I feel its in laying, and come up with a technology that surpasses anything that is outthere and get a good hold with that and then spread their wings into other sections of the clothing market. This was they are not investing huge chunks of resources into a very broad and difficult to crack market like hunting clothes.

Just from watching what new products they have come out with over the years, this appears to be exactly the type of thing they have been doing with. They started out with boat blinds and decoy bags, then they said that there was a need for a highly realistic decoy so they got into that, and then layout blinds. If they continue with that strategy into the clothing market then I feel that they can be very sucsessful but if they jump in head first into all aspect of clothing (outerwear, underwear, and layerables) then I do not think that they will be able to compete with the more established companies that are out there.

This is just my .02 though and it is very easy to be an armchair quaterback.

Scott